Verified Institutional Expertise

Syed
Saad Shafi

Director – Priority Banking Signature at Emirates NBD. Leading excellence through strategic institutional governance.

location_on Dubai, United Arab Emirates
calendar_today Since January 2011 – Present
20 + Years Experience
elite Portfolio Status
University of Sindh •

Bachelor of Commerce

payments

Core Governance

Advanced orchestration of high-impact corporate strategies.

analytics

Fiscal Architecture

Designing complex financial frameworks for large-scale growth.

Career Timeline

Tracing the trajectory of elite institutional leadership.

May 2023 – Present

Emirates NBD

Director – Priority Banking Signature

Leading high value client portfolios | managing UHNWI relationships | delivering customized wealth management solutions., Driving portfolio growth | optimizing asset allocation | enhancing revenue through investment strategies., Ensuring compliance | managing risk frameworks | strengthening long term client retention.

Jan 2021 – Apr 2023

Emirates NBD

Associate Vice President – Priority Banking Signature

Managed UHNWI and SME portfolios | achieved over 200 percent targets across investment income streams., Delivered top performance nationwide | generated strong forex income | enhanced asset growth., Led portfolio operations | improved AUM | strengthened client relationships.

Apr 2014 – Dec 2020

Emirates NBD

Senior Relationship Manager – Priority Banking

Managed large scale client portfolios | drove consistent revenue growth | acquired high value clients., Achieved multiple awards in wealth and forex performance | maintained top ranking nationwide., Strengthened portfolio value | improved retention | enhanced cross selling strategies.

Jan 2013 – Mar 2014

Emirates NBD

Relationship Manager – Priority Banking

Achieved outstanding performance in investment banking | net new money | forex revenue., Exceeded sales targets by over 200 percent | expanded client base | increased portfolio value., Managed HNWI and SME relationships | delivered strong financial outcomes.

Jan 2011 – Dec 2012

Emirates NBD

Assistant Relationship Manager – Priority Banking

Supported portfolio management | handled HNWI clients | delivered investment solutions., Exceeded sales targets across multiple banking products | improved customer acquisition., Managed diversified portfolios | contributed to revenue growth.

Oct 2010 – Jan 2011

Abu Dhabi Commercial Bank

Abu Dhabi Commercial Bank

Acquired new business accounts | managed client relationships | supported deposit growth., Promoted banking products | increased customer engagement | improved sales performance., Maintained client portfolios | ensured service excellence | supported team objectives.

Aug 2009 – Oct 2010

Barclays

Premier Relationship Officer – Premier Banking

Managed premier client relationships | acquired new business | handled retail portfolios., Exceeded sales targets in bancassurance and fixed income products., Delivered high performance | received multiple recognition awards.

Feb 2009 – May 2009

Citi

Sales Officer – Consumer Banking

Managed customer relationships | supported banking product sales | handled client queries., Achieved strong performance in bancassurance and payroll solutions., Contributed to business growth | gained international exposure.

May 2008 – Feb 2009

Citi

Customer Relationship Manager – Bank at Work

Managed corporate payroll portfolios | acquired new business clients | increased revenue streams., Promoted bancassurance and retail products | achieved high performance targets., Maintained client relationships | ensured service quality.

Jun 2004 – Jan 2008

Citi

Relationship Officer – Consumer Banking

Led sales team operations | managed card acquisition business | achieved sales targets., Promoted core and cross sell banking products | improved team performance., Handled client portfolios | ensured consistent growth.

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