Eman AlMadani Joins mastercard as SME Commercialization Director

Eman AlMadani has taken on a new role as SME Commercialization Director for West Arabia at Mastercard.

‏With a career spanning over a decade across leading financial institutions in Saudi Arabia, Eman possesses a profound understanding of card products, fintech innovation, and digital banking landscapes. Prior to her role at Mastercard, she excelled as the Head of Card Products at SAB and contributed significantly to the launch of D360 Bank, Saudi Arabia’s first digital bank, focusing on product strategy, mobile app development, and customer-centric solutions. Her portfolio also includes impactful roles at BSF, Tawuniya, and Arab National Bank, where she spearheaded multiple card launches and strategic partnerships.

Her appointment at Mastercard signifies a strategic commitment to advancing the SME market in the region, focusing on innovative digital payment solutions and comprehensive card offerings that empower businesses to thrive in a rapidly evolving financial landscape.