Ahad Alsaif Appointed as Haed of Customer Experience at بنك البلاد

Ahad Alsaif has taken an exciting step forward in his leadership journey, joining بنك البلاد | Bank Albilad as Head of Customer Experience.

Bringing extensive experience in customer experience, service quality, and business transformation, Ahad has established a strong track record of driving customer-centric strategies across the banking sector. Prior to this appointment, he served as SVP / Head of Services Quality, Retail Banking at Riyad Bank, where he led service excellence initiatives, customer experience enhancement programs, and operational improvements. His earlier roles at Banque Saudi Fransi further strengthened his expertise in customer journey optimization, service quality, and experience management.

In his new role at بنك البلاد | Bank Albilad, Ahad will lead the bank’s customer experience strategy, focusing on innovation, service excellence, digital transformation, and delivering seamless, customer-centric banking experiences that support long-term business growth.