Rafid Noor Appointed as L&D Manager – Sales at BYD KSA

Rafid Noor has joined BYD KSA as L&D Manager – Sales, bringing over a decade of experience in operations, retail, and customer experience management. He will lead sales capability building, performance development, and training initiatives to elevate team efficiency and drive measurable business outcomes.

Noor’s career spans top global brands including Huawei Consumer Business Group, Samsung Electronics, and Chalhoub Group, where he successfully enhanced operational excellence, coaching frameworks, and KPI-driven performance. His leadership in L&D, retail operations, and strategic sales development positions him to strengthen BYD KSA’s sales teams and expand their market impact.