Agustina Maljkovic Promoted to Vice President, Consumer Acquisition & Engagement, North LAC at Mastercard

Agustina Maljkovic has stepped into a strategic leadership role as Vice President, Consumer Acquisition & Engagement, North LAC at Mastercard.

With over 20 years of experience in marketing, product development, and business expansion, Agustina has consistently demonstrated a results-driven, innovative, and human-centered approach to leadership. In her new role, she will lead Consumer Acquisition & Engagement products across Mexico, Central America, and the Caribbean, overseeing P&L management for Marketing Services, Loyalty, and Dynamic Yield.

Throughout her career, Agustina has successfully designed and scaled innovative strategies, optimized business performance, and built high-performing teams. At Mastercard, she continues to drive differentiation and growth by integrating proprietary data, advanced technology, and expert insights to help clients acquire, engage, and retain customers across B2C and B2B lifecycles.

Her previous leadership roles at WeWork and American Express highlight her track record in launching new markets, building brand positioning, and delivering exceptional customer experiences across LATAM. Agustina’s vision, creativity, and passion for growth continue to set her apart as a transformational leader in the financial and marketing industry.