Jaye Tan Promoted to China Business Development Lead at Amazon

Jaye Tan has taken on a new leadership role as China Business Development Lead at Amazon, driving strategic growth and market expansion.

Jaye brings extensive experience in digital advertising, programmatic strategy, and client management. She has excelled at Amazon Ads as Senior Account Executive and now leads the China business segment. Prior to this, she worked at TikTok as Channel Partnerships Manager in Singapore, leading Big 6 agency relationships and driving revenue growth. She also served at KINESSO / Matterkind in multiple roles including Client Advisory Manager, Manager of Campaign Management, and Senior Associate, managing APAC campaigns, programmatic adoption, and team leadership. Early in her career, she was a DIGITIZE Associate at Google, selected for an elite program focusing on digital marketing, ad tech, analytics, and programmatic trading.

Jaye’s educational background includes a Bachelor of Business (Honours) in Banking & Finance from Nanyang Technological University Singapore, where she participated in the NTU University Scholars Programme and held the position of Vice-President for Crescent Hall 1st Hall Council, demonstrating leadership and interdisciplinary excellence.