Mazen Mroueh Promoted to Head of Retail Media & Partnerships at Publicis Media

Mazen Mroueh has advanced to the role of Head of Retail Media & Partnerships at Publicis Media, reflecting his continued rise as a global leader in performance marketing, retail media innovation, and digital transformation strategy.

Across a distinguished 17-years international career spanning 50+ countries, Mazen has led high-impact initiatives across industries including banking, telecom, aviation, luxury, and e-commerce. At Publicis Media, he previously served as Head of Performance Product & Operations, where he built advanced performance ecosystems, led cross-agency director teams, forged strategic alliances, and shaped joint business plans with major platforms. Earlier, he held a senior advisory leadership role at Techcombank, directing integrated marketing, measurement, CX, branding, and digital transformation strategy. Alongside corporate leadership, he is Founder & Advisor at Digicrowns, Jury Member at RetailX Events, Founding Member of AdTech Of Arabia, and an active member of MMA Global. His influence has earned global recognition including listings in top marketer rankings and industry power lists.

Mazen Mroueh strengthened his executive leadership expertise through advanced executive education at INSEAD, completing programs in Business Strategy & Financial Performance and Rethinking Global Strategy, equipping him with frameworks that connect strategic decision-making to measurable financial outcomes and organizational value creation.