Zeina Haggag Promoted to EMEA Field Marketing Director at OPSWAT

Zeina Haggag has been promoted to EMEA Field Marketing Director at OPSWAT, marking a significant milestone in her impactful marketing leadership journey across emerging and global markets.

With over 13 years of experience across B2B marketing, channel marketing, marketing operations, and strategic communications, Zeina has consistently driven high-performance campaigns and measurable business outcomes. Her professional journey spans leadership roles at OPSWAT, VirtuPort, 7G Media – Digital Agency, and Europcar, where she successfully led regional marketing strategies, managed enterprise accounts, strengthened partner ecosystems, and executed data-driven initiatives that accelerated brand growth and revenue impact. Alongside her corporate leadership, she has also contributed to academia as a University Lecturer, shaping future marketing and business professionals.

Zeina holds a Master’s Degree in Administration and Management from Universitat Autònoma de Barcelona, along with a Bachelor’s Degree in Business Management (International Marketing) from Cardiff Metropolitan University, graduating with high honors — a strong academic foundation that complements her strategic and operational expertise.

In her new role, Zeina is set to further strengthen OPSWAT’s market presence, elevate regional demand generation, and advance marketing excellence across EMEA.