Tomáš Havlík Appointed as Head of Digital at Al Tayer Insignia

Tomáš Havlík has stepped into a new leadership role as Head of Digital at Al Tayer Insignia, marking another major milestone in his data-driven marketing career and reinforcing his reputation as a results-focused digital transformation leader.

With nearly a decade of global experience, Havlík has built a strong track record across analytics, media, and performance strategy. Prior to this appointment, he served as Senior Director – Tech & Measurement at PHD, where he led advanced measurement frameworks and digital innovation initiatives. Earlier, he spent over 5 years at Google as an Analytical Consultant across MENA and CEE retail markets, driving insights-led growth strategies. His professional journey also includes roles as Digital Marketing Specialist at SmartGuide and Junior Marketing Manager at CDN77, where he specialized in ROI optimization, PPC strategy, and brand performance scaling across international markets.

Tomáš Havlík holds both Bachelor’s and Engineering degrees in food technology and safety from University of Chemistry and Technology in Prague (UCT Prague), reflecting a strong analytical and scientific foundation that complements his strategic digital expertise.