Sarah Khoustekian Promoted to Senior Brand Manager at L’Oréal

Sarah Khoustekian has been promoted to Senior Brand Manager at L’Oréal, marking an exciting new milestone in her dynamic marketing career. With a strong track record across global FMCG leaders, Sarah continues to elevate brand strategy, consumer engagement, and regional growth initiatives within the beauty industry.

Prior to joining L’Oréal, Sarah built an impressive portfolio at Unilever, where she served as Regional Brand Manager – Hair and previously as Global Assistant Brand Manager for Sunsilk. Her experience spans brand building, product innovation, market expansion, and cross-functional leadership across international markets. Before Unilever, she held the role of Global Assistant Media & Communications Manager at Beiersdorf (NIVEA – Emerging Markets), managing global media strategy and communications initiatives. She began her career in hybrid media planning at Digitas ME and gained early exposure to luxury brand communications through her internship at MAC Cosmetics (The Estée Lauder Companies Inc.). Her expertise covers brand marketing, digital strategy, social media, communications, leadership, and integrated campaign execution.

Sarah Khoustekian is a Business graduate from the American University of Beirut, bringing strong academic grounding to her professional journey. Her consistent progression across globally recognized brands reflects both strategic capability and creative marketing excellence — positioning her as a leading voice in modern brand management.