Sara Raydan Promoted to Business & People Director at EIDEAL

Sara Raydan has been promoted to Business & People Director at EIDEAL, marking a defining milestone in her leadership journey at the intersection of business strategy, operations, and organizational excellence. Known for enabling sustainable performance through strong foundations, disciplined execution, and high-performing teams, Sara continues to shape environments where strategy and people align to unlock growth.

With over a decade of experience across FMCG and complex growth businesses, Sara previously spent eight impactful years at Unilever, where she held senior leadership roles including HR Business Lead for Home Care, Nutrition & Ice Cream Arabia, Talent Partner Gulf & Employer Branding MENA, and HR Business Partner Manager for Levant & Iraq. Her career also includes HR leadership roles at Mondelēz International, Ericsson (People Operations Lead – North Middle East Region), and Badri and Salim El Meouchi Law Firm. Throughout her journey, she has partnered closely with executive teams to drive organizational transformation, strengthen operating models, elevate commercial performance, and build scalable people strategies that deliver measurable business outcomes.

Sara Raydan holds a Bachelor’s Degree in Business Administration from the American University of Beirut and earned the “Industry Champion Certification” in the Glo-bus global business strategy simulation. Her strong academic grounding combined with strategic HR leadership and transformation expertise positions her as a business builder focused on clarity, accountability, and long-term organizational success.