Rita E. Nassif Promoted to Business Partnerships Manager at Tabby | تابي

Rita E. Nassif has stepped into a new role as Business Partnerships Manager at Tabby | تابي, marking an exciting milestone in her career at the intersection of fintech, innovation, and strategic growth.

With more than 6 years of experience delivering high-impact digital and growth strategies, Rita has built a strong reputation for driving measurable business performance through data-driven planning, scalable execution models, and cross-functional collaboration. Prior to this role, she spent over seven years at Publicis Groupe, where she progressed through multiple strategic positions, most recently as Manager – Growth and Digital Transformation. Her career journey reflects consistent advancement fueled by analytical thinking, innovation, and a results-oriented mindset, supported by early professional exposure through a marketing internship at Audi Middle East.

Rita E. Nassif holds a B.S. in Business Marketing from Lebanese American University and is currently pursuing the Investment Foundations Certificate from CFA Institute, further strengthening her expertise in global markets, ethics, and investment principles to complement her strategic digital leadership.