Rebecca Baroni Appointed as Brand Manager – Beauty at Al Tayer Insignia

Rebecca Baroni has stepped into a new leadership role as Brand Manager – Beauty at Al Tayer Insignia, marking an exciting milestone in her global marketing journey within the beauty and luxury landscape.

With extensive international experience across regional and global markets, Rebecca previously held key roles at Unilever, where she served as UK Brand Manager for Unilever Prestige (Murad Skincare) and Global Assistant Brand Manager for Sunsilk shampo. She led 360° campaigns, product launches, omnichannel brand experiences, and media strategy initiatives—including innovative digital activations such as a branded metaverse experience on Roblox. Prior to this, she strengthened her digital and e-commerce expertise at L’Oréal in Paris, supporting leading skincare brands across Europe, and built performance marketing capabilities in London-based digital agencies. Her experience reflects a strong blend of brand positioning, digital innovation, trade marketing, and data-driven strategy.

Rebecca Baroni holds a Master of Science in Marketing from ESCP Business School, specializing in Marketing & Digital Media – Fashion & Luxury. She also completed an academic exchange program at IE Business School in Madrid, further enriching her global business perspective.