Rashed Al Heneiti Promoted to Senior Channel Partnerships Consultant at Tamara

Rashed Al Heneiti has been promoted to Senior Channel Partnerships Consultant at Tamara, where he continues to drive growth through strategic partnerships, platform ecosystems, and partner-led distribution. In 2025, he drove $1B+ USD in GMV, contributing ~20% of Tamara’s total revenue, while scaling 40+ partners and 17,000+ merchants across KSA and GCC.

Rashed’s professional experience includes Strategic Partnerships Associate and Strategic Partnerships Consultant at Tamara, where he managed channel partner portfolios, onboarded thousands of merchants, acquired enterprise merchants generating $5M+ in GMV per quarter, and built reporting and onboarding frameworks to streamline operations. He also completed a Consulting Internship at PwC Middle East, gaining exposure to project management, teamwork, and strategic consulting.

Rashed holds a Bachelor of Business Administration (BBA) in Finance with a minor in Marketing from the American University of Sharjah, graduating with the Outstanding Student Scholarship. He was actively involved in the AUS Football Team and Student Council, showcasing leadership and collaboration skills.