Mira Medhat Promoted to Beverages Marketing Director – Gulf and Levant at PepsiCo

Mira Medhat has stepped into her new role as Beverages Marketing Director – Gulf and Levant at PepsiCo, where she will lead strategic marketing initiatives to drive brand growth, consumer engagement, and innovation across the Gulf and Levant markets. With over a decade of experience in the Food & Beverages industry, Mira brings a wealth of expertise in brand management, market strategy, and cross-functional leadership.

Throughout her journey at PepsiCo, she has successfully managed the Lemon Lime segment, overseeing full-year budgets, media campaigns, and brand performance analytics. Her previous roles, including Senior Marketing Manager and Marketing Manager across Gulf and Jordan markets, have equipped her with deep insights into consumer behavior, strategic planning, and the execution of high-impact marketing campaigns.

A graduate of The German University in Cairo with a BSc in Marketing & International Business, Mira combines academic rigor with hands-on experience. Her dedication to excellence, innovative approach, and proven track record make her a driving force in shaping PepsiCo’s brand presence in the region.