Fahad AlMajed Owner & Chief Executive Officer of REEF GROUP

Fahad AlMajed, Chief Executive Officer of REEF | ريف Group, is regarded as one of the region’s prominent leaders, recognized for his clear strategic vision and leadership approach built on innovation, governance, and empowering talent. This leadership philosophy has directly contributed to business development, elevated quality standards, strengthened market confidence, and accelerated growth within the fragrance sector across the region.

Fahad AlMajed is also the owner of REEF | ريف Group, which was established in 2018 and, within a relatively short period, succeeded in building an integrated business ecosystem encompassing multiple brands across the fragrance, fashion, and jewelry sectors. This growth has been driven by an ambitious vision, a strong brand identity, and well-structured expansion strategies that have reinforced the group’s presence in the market.

In recognition of his outstanding leadership journey, Mr. Fahad Al-Majed was awarded Best Chief Executive Officer in the Fragrance Sector in the Middle East by Global Business Outlook Awards. This honor reflects his exceptional ability to develop long-term strategies, lead organizational transformation, and establish sustainable growth models within a highly competitive industry.

Under his leadership, Reef Group continues to strengthen its position as one of the leading names in the fragrance sector, progressing with confidence toward a future defined by further achievements and expansion at both local and international levels—driven by a clear vision to become the number one fragrance brand in the Middle East and a recognized name on the global stage.