Darine Elkaissi Appointed as Executive Vice President at Alsayegh Worldwide

Darine Elkaissi has been appointed as Executive Vice President at Alsayegh Worldwide, stepping into a leadership role that leverages her extensive 19+ years of experience in marketing, communications, and strategic brand management across the Middle East.

Throughout her career, Darine has demonstrated exceptional leadership in transforming agencies and organizations, most notably as Managing Director at Group M (WPP Media), where she successfully led multiple agencies—Essence Mediacom, Mindshare, and Wavemaker—into high-performing regional leaders. Her expertise spans strategic marketing for high-profile government and Public Investment Fund entities, contributing to the launch of over 15 landmark projects, including NEOM, Riyadh Air, Red Sea, PIF, New Murabaa, DGDA, and strategic initiatives with Abu Dhabi and Dubai government entities.

Darine’s portfolio also includes impactful campaigns for leading brands across telecom, retail, FMCG, and banking, including Mobily, STC, Zain, Huawei, General Mills, Pepsi, Henkel, Arab National Bank, and Carrefour, earning her multiple accolades such as the Cannes Gold Lion, Lynx Awards, and GSMA Global Mobile Awards. She has been recognized as one of the 200 Women Power Leaders in 2025, reflecting her commitment to gender equality and inspiring leadership in the industry.

Beyond corporate achievements, Darine is also a dedicated educator and mentor, serving as a professional lecturer at Boston University and guest speaker at institutions including Pine Manor College, while holding academic credentials from Harvard University, New York University, and Emerson College. Her career embodies a rare combination of strategic vision, operational excellence, and a passion for nurturing talent across the marketing ecosystem.