Basel Hijazi Appointed as Expert Manager, Product Management & Innovation at Bain & Company

Basel Hijazi has stepped into a new leadership role as Expert Manager, Product Management & Innovation at Bain & Company, marking another defining milestone in his global product and innovation career.

Prior to this, he spent nearly a decade at Google, where he drove product strategy and growth across multiple high-impact roles, including Product Manager for YouTube Ads, Product Marketing Lead for Google Saudi, Retail MENA and Think with Google, and product leadership across core consumer platforms such as Search and Maps. Earlier in his journey, he built strong commercial and analytical foundations at Vodafone Egypt in Commercial Strategy & Planning and began his career as a Financial Analyst at Procter & Gamble. He was also recognized internationally as a Future Leaders Scholarship recipient at Web Summit, reflecting his early promise as an innovation-focused leader.

Basel Hijazi completed a Marketing Executive MBA program at The Wharton School and holds a Bachelor of Arts in Business (Finance major, Economics minor, Magna Cum Laude) from The American University in Cairo, academic credentials that complement his expertise in product strategy, growth innovation, and cross-market leadership.