Baraa Baeissa Appointed as Commercial Planning Manager at Sela | صلة

Baraa Baeissa has embarked on a new chapter as Commercial Planning Manager at Sela | صلة, where he is leading commercial strategy, planning, and execution to support business growth, optimize performance, and strengthen organizational impact across key initiatives.

With a strong background in commercial management, strategic sourcing, project management, and supply chain operations, Baraa brings a results-driven mindset shaped by leadership roles at GoodyCo, Panda Retail Company – Savola Group, Nesma, and Unilever. Most recently, as Strategic Sourcing Manager at GoodyCo, he led supplier onboarding, contract negotiations, cost optimization initiatives, and cross-functional collaboration to enhance supply chain efficiency and business profitability. His earlier roles in project management and category management further strengthened his ability to deliver complex projects, launch new SKUs, and drive measurable commercial outcomes across local and international markets.

He holds a Bachelor’s degree in Industrial Engineering from the University of Jeddah, with an outstanding academic record and multiple leadership achievements. Baraa’s career reflects a strong blend of analytical thinking, operational excellence, and strategic leadership, positioning him as a valuable contributor to commercial and business development success.