Areej Yacoub Promoted to Business Unit Marketing Manager – Respiratory Health – MEA at Haleon

Areej Yacoub, MBA has stepped into a new leadership role as Business Unit Marketing Manager – Respiratory Health (MEA) at Haleon, further strengthening her impact across the pharmaceutical and consumer healthcare landscape in the Middle East & Africa.

With over a decade of strategic marketing experience, Areej previously served as Marketing Manager – Selfcare at Haleon, leading powerhouse brands including Panadol, Voltaren, and Advil. Prior to the Haleon transition, she held multiple senior marketing roles at GSK, where she managed the Pain portfolio, Panadol RH, Otrivin, and Oral Health brands such as Parodontax, Aquafresh, and Corega. Her earlier journey includes brand leadership roles at Novartis Consumer Health and Julphar Gulf Pharmaceuticals Industries, driving category growth across respiratory, dermatology, women’s healthcare, and lifestyle segments. Her expertise spans multi-channel marketing, portfolio strategy, budgeting, regional brand management, and cross-functional leadership across MEA markets.

Areej holds an Executive MBA from Preston University and a B.Sc. in Pharmacy from Applied Science University – ASU. Her blend of pharmaceutical knowledge and commercial strategy positions her among the region’s leading marketing professionals shaping the future of respiratory and self-care brands.