Abdalrahman Alghamdi Promoted Senior Manager, Media & Digital – Saudi Arabia at Procter & Gamble

Abdalrahman Alghamdi has taken on the role of Senior Manager, Media & Digital – Saudi Arabia at Procter & Gamble, overseeing media strategy and digital campaigns for 14+ leading brands including Pampers, Tide, Ariel, Downy, Gillette, Fairy, Pantene, Head & Shoulders, and Always.

With over 8 years of experience in FMCG, CPG, and startup ecosystems across the MENA region, Abdalrahman brings expertise in media ROI, cross-platform campaign management, programmatic advertising, e-commerce acceleration, and consumer insights. He has previously led transformative digital strategies at Radwa Food Co. Ltd.., driving social media engagement, online sales growth, and product launches, and also founded IT DESIGN, where he scaled branding and marketing operations.

Abdalrahman holds a Bachelor of Communication in Digital Media from QUT (Queensland University of Technology) and an Arts and Sciences Diploma in Digital Media from Vancouver Island University, combining a strong academic foundation with hands-on expertise in brand growth and digital performance optimization.